-The irresponsible use of popular media (TV, film, music, etc.) has had a profoundly negative impact on America's moral and spiritual health
-The same media, used responsibly, can have an equally positive impact
-The best way to improve people's lives is to promote biblical values and encourage spiritual growth

Our Core Values

-Personal and corporate integrity
-Creative excellence and design innovation in all we do
-The prioritization of people over products and profits

Our Core Purpose

-To markedly enhance the moral and spiritual fabric of our society through creative media

Our 20-Year Goal

-To build Big Idea into the most trusted of the top four family media brands

Most major media companies today name shareholder value or profitability as their top priority. At Big Idea, our priorities are: people first, products second, profits third. Profiting is like breathing. As humans, we must breathe to live, but we do not live to breathe. As a company, Big Idea must profit to exist, but we will not exist merely to profit. Achieving our goal of building a top four family media brand takes a tremendous amount of capital, but we will never sacrifice the needs of kids or of our employees simply to increase our wealth.